PACT’s blog – Blog Posts on Branding, Content, Technology, and More

Leveraging assistive technology for career success

This post explains how, for people with disabilities, technology has become an invaluable tool to help level the playing field in the workplace.

The bionic business! Get stronger, faster, smarter

You don’t need six million dollars to make your business bionic. You may just need a few new tools to create your competitive advantage. This is where AI (artificial intelligence) and ML (machine learning) come in.

Marketing metrics, bring order to your universe

Metrics bring order to the universe! Just kidding, or are we? Actually, in marketing, metrics ensure that all your marketing efforts make the desired effect and that only invest time and money on things that work. In this blog post, we offer some tips for measuring marketing effectiveness, so you...

Passion, the missing ingredient in your content

Nothing is as important as passion. No matter what you want to do with your life, be passionate." – Jon Bon Jovi Most of the time, content marketing aims to educate. Maybe it entertains a little here and there, but content marketers tend

Decision-making for better marketing and branding outcomes

Decision-making in marketing and branding makes all the difference between business success and staying stuck in the mire. This article offers marketing definitions you can adopt to help you better arrive at internal consensus, as well as resources to sharpen you day-to-day decision-making

Three mental models for better decision-making

Mental models improve decision making, even for experienced decision-makers in leadership positions. And although universities and colleges teach us the specifics of our industries and disciplines, very few of us learn how to think. Even fewer of us receive specific tools that we can

Young people are blocking the success of American retail expansion in Canada

In this PACT post, we explain how to reach young people on their terms and identify the major American retail brands that missed the mark.

Strategy-first marketing and 7 other qualities to look for in an agency

Most of the time, content marketing aims to educate. Maybe it entertains a little here and there, but content marketers tend to focus on education. And while content that teaches does its job, sometimes this kind of conten

Virtue signaling: What a Twitter bot can teach brands about social media

This International Women’s Day (March 8), the Happy International Women’s Day! posts rolled out on social media as usual—but this time, a Twitter bot called their bluff. Known as the Gender Pay Gap Bot, the Twitter account retweeted

Turn the tables on anxiety

In our personal and professional lives, most of us experience anxiety, at least sometimes. When we put ourselves at risk of injury or humiliation, our body responds accordingly. But when occasional anxiety turns into a state of mind, health challenges and life disruptions tend to