PACT’s blog – Blog Posts on Branding, Content, Technology, and More

Passion, the missing ingredient in your content

Passion, the missing ingredient in your content "Nothing is as important as passion. No matter what you want to do with your life, be passionate." – Jon Bon Jovi Most of the time, content marketing aims to educate. Maybe it entertains a little here and there, but content marketers tend...

Decision-making for better marketing and branding outcomes

Decision-making for better marketing and branding outcomes Decision-making in marketing and branding makes all the difference between business success and staying stuck in the mire. This article offers marketing definitions you can adopt to help you better arrive at internal consensus, as well as resources to sharpen you day-to-day decision-making...

Three mental models for better decision-making

Three mental models for better decision-making Mental models improve decision making, even for experienced decision-makers in leadership positions. And although universities and colleges teach us the specifics of our industries and disciplines, very few of us learn how to think. Even fewer of us receive specific tools that we can...

Strategy-first marketing and 7 other qualities to look for in an agency

Strategy-first marketing and 7 other qualities to look for in an agency Most of the time, content marketing aims to educate. Maybe it entertains a little here and there, but content marketers tend to focus on education. And while content that teaches does its job, sometimes this kind of content...

Virtue signaling: What a Twitter bot can teach brands about social media

Virtue signaling: What a Twitter bot can teach brands about social media This International Women’s Day (March 8), the Happy International Women’s Day! posts rolled out on social media as usual—but this time, a Twitter bot called their bluff. Known as the Gender Pay Gap Bot, the Twitter account retweeted...

Turn the tables on anxiety

Turn the tables on anxiety In our personal and professional lives, most of us experience anxiety, at least sometimes. When we put ourselves at risk of injury or humiliation, our body responds accordingly. But when occasional anxiety turns into a state of mind, health challenges and life disruptions tend to...