Business intelligence, or BI, software is a powerful tool that can help organizations to measure and improve their performance. However, most businesses in Canada are small and simply cannot afford BI software. If your organization does invest in BI software, good for you, and you should take full advantage of the software to introduce more robust measurement across your organization.
In fact, your BI platform may even integrate sales and marketing metrics to provide you with more insight into sales performance, the success of promotions and campaigns, and other sales and marketing processes. By making the most of business intelligence software, your organization can gain a competitive edge and improve its bottom line.