Re-align your brand to your value proposition.
“As Canadian Agile pioneers, our brand must resonate with stakeholders at the highest levels within financial institutions, payment processors, investment managers, and attract top talent to our organization. PACT’s repositioning of our brand achieves the objectives we set and overcame the challenges we faced.”
Brand Objectives
- Engagement, communication and creative strategy
- Customer attraction and partner engagement
- Top of funnel lead generation
- Branded thought leadership content
Brand Challenge
In a competitive North American marketplace, software development firms have a tough time standing apart from their competitors. Our client wasn’t sure how their brand should change. Although proud of their branding efforts over the years, they recognized that their brand lacked any differentiation.
PACT Strategy-First Approach
Leveraging PACT’s brand positioning process, our team reviewed the development landscape and surveyed a large group of internal and external stakeholders. The findings enlightened everyone involved.
PACT proposed a new brand and value proposition, accompanied by a messaging framework. We applied the new brand online, created thought leadership content, and raised awareness through engagement campaigns.
PACT helps to:
1. Build awareness of the brand
2. Generate new sales leads
3. Develop thought leadership content aimed at decision makers and c-level executives
Website redesign and new content
Applying the new positioning across the client’s website helped to dimensionalize their agile history.
New blog articles and refreshed evergreen articles
Audited and refreshed a large volume of existing blog articles. Developed a series of new blog articles on innovation, customer stories, and emerging trends.
The Canadian Tech Connection ebook (HTML)
We published the first ebook on nearshoring, aimed at Silicon Valley companies, that spotlights Toronto as a secure innovation hub.
Development Accelerators North of the Border ebook
Building on the success of the first ebook, we published and campaigned a second ebook to capitalize on a talent drought.