Forge a bold new brand from the ground up.
“PACT helped our brand coalesce around the purity of a new brand essence and brought our brand to life through a winning logo, slogan, video and website. As an NFT engagement platform, we appreciated PACT’s unique strategic and creative approach.”
Brand Objectives
- Brand development
- Web design
- Content development
- Launch strategy
Brand Challenge
As a new player in a relatively competitive marketplace, our client required a distinctive brand identity that aligned to a real business opportunity.
PACT Strategy-First Approach
Reviewing competing platforms, PACT uncovered key insights that fueled the brand development process. The new brand had to resonate with customers (NFT creators and collectors) and businesses that want to grow their community of fans.
Although their two audience segments engage differently with the platform, the brand needed to attract and excite both groups equally.
PACT presented a new brand with positioning, a messaging framework, a logo and slogan, and various marketing assets required to deliver campaigns in market.
PACT helps to:
1. A new brand identity
2. Web design and content wireframes
3. Launch video touchpoints
New brand identity
A logo and wordmark elevate the brand and provide versatility and consistency across communications channels.
Brand styleguide
Expand on the brand with a fully articulated brand styleguide, complete with mission, vision, values, rules and regs, and image library.
Website design
Web design brings the brand to life and delivers a customer experience that reflects the brand promise.
Web design comps
Design is a journey that explores many different paths to creativity. These concepts were considered for future development.