See your brand from your customer’s POV
“Canam Fresh modernized our brand and online customer experience thanks to PACT. PACT delivered enormous value to the company, helping us realize the biggest gains since our inception a decade ago. Renaming our company and introducing a new brand has proven itself to be the biggest step forward in our company’s journey.”
Brand Objectives
- Brand development
- Sales collateral
- Event marketing
- Website experience
Brand Challenge
As an agricultural brand, our client was pigeon-holed in one product category although the company harvested many crops. Like many B2B brands, their old brand lacked emotional resonance for their customers. Growing significantly across North America, they embarked on a rebranding journey.
PACT Strategy-First Approach
Leveraging our strategy-first approach, PACT completed an extensive brand review and explored several viable avenues. The insights derived from our review revealed a unique opportunity.
PACT proposed a strategic way forward that included a new name, new narrative, web experience, communications, and digital roadmap to a secure customer portal. The scope of work expanded further to include thought leadership and event marketing.
PACT delivered:
1. A new brand identity, positioning, styleguide, and video
2. Web design and content wireframes
3. Sales collateral
4. Thought leadership content
New brand identity
We begin with an ownable promise and develop a brand name, logo, signature line, and styleguide that communicates the essence of the brand.
Product stickers
From the fields to the dinner table, we incorporate the product in brand assets that build awareness across the entire distribution network.
Brand styleguide
From values to mission to vision statements, a brand inspires the culture to push for growth, to innovate, and to deliver against the promise.
New web experience
PACT developed a complete product catalog and branded web experience that attracts leads, talent, and new farms to the Canam Fresh network.
Event marketing
Buying shows and trade events offer unique opportunities to represent the new brand and positioning to prospective customers.
Sales enablement – Brochure
Sales enablement collateral provides benefits for both internal stakeholders and prospective customers wanting to better understand the value proposition.