Brand your intelligence with impact.
“PACT provided our organization with a new strategic way forward, crafting a winning selling proposition, developing new sales collateral and web content, and the company’s first white paper. All told, PACT re-energized our teams and helped us fill our pipeline of leads.”
Brand Objectives
- Brand positioning and narrative
- Sales enablement collateral
- Web content and wireframes
- Thought leadership
Brand Challenge
As an eight-year-old scale-up poised for success, our client suffered from marketing paralysis due to a litany of legacy issues. Although the pandemic presented their chance for global stardom, lingering internal problems risked the organization missing their opportunity to scale up significantly.
PACT Strategy-First Approach
Starting from our strategy-first approach, PACT reviewed the competitive marketplace in data service delivery and infectious disease intelligence. The result from our analysis revealed key insights and opportunities that our client could pursue.
PACT presented a marketing and sales strategy that aligned to their product offering and targeted key industry verticals where their new selling proposition resonates strongly with prospects.
PACT helps to:
1. Develop a new brand narrative and positioning
2. Refresh website content
3. Create new thought leadership content touchpoints
Sales enablement – Infographics
Represent the client’s value proposition online with a dramatic visualization of their infectious disease intelligence as a sales enablement asset.
Sales enablement – Co-branded sell sheet
Leverage partnerships and sales opportunities to bolster inbound inquiries within a sector or industry.
Sales enablement – Solutions primer
Educate prospects and assist sales teams with a multi-purpose summary of the client’s solutions.
Sales enablement – Disease primer
Educate prospects and employees on the depth and breadth of the client’s disease intelligence.
Sales enablement – Delivery primer
Educate prospects and assist sales teams on the product delivery options available to new customers.
Sales enablement – Case study
Success stories are great opportunities for our client to communication tangible results of their intelligence solutions.
Sales enablement – sales presentation
Brand positioning and narrative invite internal and external audiences on a journey about the client’s value proposition, solutions and delivery methods, and points of differentiation.
Lead Generation – White paper
Thought leadership content showcases professional point of view on a wide range of topics to attract a desirable readership from a target audience.