Build trust with business customers.
“PACT had the technical writing skills to develop thought leadership and marketing collateral for business customers across Ontario searching for a cost-effective alternative to the larger telecom companies. PACT understood our different brands and how we tailor them to the needs of secondary markets in the province.”
Brand Objectives
- Communication strategy
- Sales enablement collateral
- Thought leadership content and promotion
Brand Challenge
In a commoditized marketplace, strategy is a crucial element to marketing success. To reach business customers across Ontario, our telecommunications client needed help differentiating their communications and their thought leadership.
PACT Strategy-First Approach
Developing a content strategy led PACT to create a distinctive editorial calendar that targeted small to medium-sized business customers with thought leadership and sales enablement collateral focused on key product differentiators.
PACT delivered:
1. Editorial calendar and publishing cadence
2. Series of blog articles and case studies
3. Sales enablement collateral
Success stories
Bring the narrative and brand positioning to life online with a clear, distinctive voice.