Build trust with business customers.

“PACT had the technical writing skills to develop thought leadership and marketing collateral for business customers across Ontario searching for a cost-effective alternative to the larger telecom companies. PACT understood our different brands and how we tailor them to the needs of secondary markets in the province.”

Brand Objectives

  • Communication strategy
  • Sales enablement collateral
  • Thought leadership content and promotion

Brand Challenge
In a commoditized marketplace, strategy is a crucial element to marketing success. To reach business customers across Ontario, our telecommunications client needed help differentiating their communications and their thought leadership.

PACT Strategy-First Approach
Developing a content strategy led PACT to create a distinctive editorial calendar that targeted small to medium-sized business customers with thought leadership and sales enablement collateral focused on key product differentiators.

PACT delivered:
1. Editorial calendar and publishing cadence
2. Series of blog articles and case studies
3. Sales enablement collateral

Component 5

Success stories

Bring the narrative and brand positioning to life online with a clear, distinctive voice.

Question? Call Us at 416-476-3554