Strategy-first approach

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A strategic approach to your marketing reduces risk and increases your return on investment. That’s why we start every project with the development of a clear and logical plan designed to get you the outcomes you want. Together, we create clarity around your audiences, competitors, brand portfolio, positioning, and tactical approach.

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Technology expertise

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If you market technology—such as software, hardware, or technology services—you need to work with creative professionals who share your passion. With a 20+ year legacy with Microsoft and other technology brands, we’re in the business of helping organizations with complex value propositions reach diverse audiences. Your team gains unmediated access to talented marketers with invaluable domain knowledge.

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B2B best practices

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Though mass advertising gets the most attention, business to business marketing quietly makes the business world go around. In the b2b world, lead generation and lead qualification make or break you. In PACT, you have veteran marketers who know how to reach your audiences, grow your brands, and drive your revenue strategically.

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Talent network

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PACT routinely calls upon its professional network to complete projects and keep costs down. We collaborate successfully with writers, designers, videographers, developers, directors, market researchers, SEO experts, technologists, and other professionals established here in Toronto and beyond. If you want to join our network, please feel free to send us a note.

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Originality

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When you consume content, do you gravitate to quality, or just read and watch anything? Business audiences are no different. Originality differentiates brands from commodity products and services. The more original your content, the better it performs. That’s why it’s so important to work with a clever creative team.

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Quality writing

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Our clients love our copy because we apply the rules of good writing. We use the active voice, avoid jargon, and try to resist cliché. We also use copy editors and proofers to achieve press standards. Long copy or short, our old-school focus on word craftsmanship saves our clients time and stress in rewrites and revisions.

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Accountability

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Sometimes, no matter how good the intentions, things go sideways. If they do, you need to know that your marketing partner will take responsibility for their actions and help make things right. At the end of the day, values like honesty and accountability function as the backbone of any successful business relationship.

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Tasteful design

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PACT is pleased to provide its clients with a complement of creative services, including brand identity development. From web design, to print collateral, and advertising assets, PACT delivers award-winning content across all digital, broadcast, and sales channels.