• Content Producers

Redesigning your website

Updated: Jan 7


Do you wish your website worked way harder for your business and your brand? It’s time to affect change and choose your web redesign dream team. The resources you trust to redevelop and modernize your web presence have a big task ahead of them. To help them succeed, I present to you nine best practices your dream team can review at the kick-off meeting.

Create a web experience worthy of today’s savvy consumer

1) Customer-centricity

2) Mobile-first

3) Creative differentiation

4) Data-driven CX

5) Multi-language capable

6) Personalization

7) Optimization

8) Amplification


1) Customer-centricity

Brave souls committed to improving their website should start the entire process by putting their customers, not themselves, at the center of the new experience. In fact, before you do requirements or task anyone with anything, talk to your customers. Ask them how you should improve your website for them. Give them license to speak freely.

Don’t fear feedback! Ask your customers to give you ideas on how to improve your website and what you should do to make it better.

2) Mobile-friendliness

With droves of millennials transforming the market, its vital for every organization intent on competing to offer an experience that works properly and looks great on phones and tablets, not just laptops, and desktops. It seems so obvious, and yet, even in 2018, most websites offer a dreadful mobile experience!

If your website does not respond properly to phones or tablets, replace it. And make sure any web tools you offer work properly as well.

3) Creative differentiation

Websites that offer visually appeal, tasteful graphics and video, outperform those who don’t. Brand stewards take note. As ambassadors, you must seize a web redesign as an opportunity to transform your company’s customer experience. Before web and user interface designers start their work, you must know HOW to express your brand in the new CX-driven marketplace.

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au

4) Data-driven CX

Modern websites must accomplish many functions and satisfy a series of stakeholders before they are released in the world. From data capture, to marketing, to secure payment transacting, today’s leading customer experiences put the customer in the driver’s seat. Self-service is the new customer service model. Customers can order products and services from anywhere. To offer such functions on your website, your data architecture must be defined and organized to achieve the outcomes you want your website to generate.


5) Multi-language capable

Whether you serve local, national or international markets, committing to expand your website’s language capabilities multiple websites in different markets and languages, you could replace those regional sites with a single site. Explore natural language processing and machine learning for real-time language translation. You can use that tech to break the language barrier!


6) Personalization

Web personalization solutions are a popular web upgrade because they give businesses the means to tailor their web experience to different audiences—and not just locations, either. Apps like Spotify and websites like Netflix use personalization with great success. These platforms learn from you as you interact to “customize” your experience. Does your website do that with your customers?

Something as simple as an online calculator can help attract quality prospects and set you apart from your competitors.

7) Optimization

Forgive me in advance for sounding so 2006, but search engine optimization works. If you can’t tell your metatags apart from your slugs, you can try collaborating with a reputed SEO specialist to optimize your pages, including your blog. Just make sure to not turn your website into keyword soup. Keep your creative standards up!


8) Amplification

If you want to attract more people to your website, advertise it! Amplify your stories and your campaign landing pages by sharing them on social networks, on search engines, through email, nurturing campaigns, and your website itself. In my experience, good-old-fashioned ad words drive visitors, who you can convert into customers.

What did we miss? Comment below!

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