Brand content

While PACT is known best for brand content, we provide a full suite of digital marketing and content creation services.

Marketing consulting

Sharpen your marketing with practical advice to maximize every dollar you spend. Identify and prioritize the best marketing activities for your business. Get more tactical certainty and confidence in your approach. PACT consulting services include:

Strategy

Brand and marketing strategy development focuses your efforts and budget on what matters most to you.

Communications

Your brand blossoms with thought leadership, advertising, social media, and promotional campaigns.

Analysis

Analyze and review what competitors, comparators, and your audience segments are doing and saying in market.

Planning

To execute well, you need to know what to promote, how to reach your audience, and how to measure performance.

Authentic, engaging content designed to appeal to your most important audiences begins with the right partnership. Developing quality content takes experience and a collaborative, inclusive process. Formats may vary from project to project, but the universal truth for brands today remains: content is king.

Thought leadership

Leverage what you know about your industry, your customers, and your market. We publish ebooks, white papers, video and audio podcasts and create YouTube channels for the business community.

Internet

content

Optimizing your web content for search marketing and social media delivers the highest volume of organic leads. We craft SEO optimized website and social content for business-to-business brands.

Ghost

blogging

We write blog articles for select brands that recognize the benefits of publishing thought leadership content on a regular basis. Our green light process optimizes discoverability and search result ranking.

Sales empowerment

The art of the close gets easier with content designed to help the most novice employee generate more sales. From webinars, how-to videos, and product demos, we inject insight and know-how to close more deals.

Advertising

Great content only goes so far if the right people don't consume or even see it. Advertising has shifted online and continues to deliver solid returns for small, medium and large brands.

Campaigning

From brainstorm to concept, execution to deployment, PACT delivers on the brief by managing as much as clients need, coordinating with resources seamlessly, and engineering impactful business results.

Creative

We turn insights into big ideas aligned to your audience and influencers. Informed by the creative strategy, concept transforms into content expressed as a cohesive brand experience designed for your customers.

Production

Whether the campaign calls for simple or complex tactics, each asset requires attention to ensure flawless execution. We organize our content into matrices that make it easy to share content with our customers.

Reporting

Like you, we aim to generate positive business results. Key performance indicators track real-time goals. The dashboard allows for easy analysis and reporting. Insights from the data inform future campaigns.